We believe in using our understanding of people and audience research to bring data intelligence to every phase of a film’s lifecycle – from the script to the premiere in cinemas – right through to the film’s vide0-on-demand life through the various available streaming platforms.
Leveraging unique sets of accessible and analytical data on movie consumption trends from cinema ticket sales, user-generated content, and original content produced by subscription video-on-demand platforms, we can suggest profitable avenues for producing compelling film content.
We work from a conceptual framework of crucial analytic techniques, partnering with film producers throughout the film production process.
Research has shown that more audiences are avoiding traditional advertisements because streaming platforms create a new way for viewers to watch their favorite movies without commercial breaks.
The growing popularity of Nollywood movies across cinemas, Netflix, Disney+, Amazon Prime, and Hulu, presents an exciting opportunity for brands to show their product in a film without making a sales pitch.
We can guide which approach to utilize when considering product placement or integration.
For the last decade, social media and digital marketing have played the most critical part in promoting movies to create enthusiasm about the film months before the release date.
Several filmmakers have made their independent films a commercial success by applying creative promotional strategies. From merchandising, film trailers, social media campaigns, influencer marketing, viral and experiential engagements, press junkets, live sessions with the star cast, talk shows, and film festivals, the suspense keeps people searching for more information and the word ultimately spreads to everyone.
To us, film promotion is like storytelling. Our job is to work with you to spark interest, engage and connect with new audiences globally.
As a humankind establishment, we understand the need to humanize branding and build a relationship with consumers on a level that other strategies cannot.
This is where Brand ambassadors/promoters are an important part of the formula. We know that experienced and compassionate people on the ground are key to ensuring your message is delivered right and that is why we have a database of the cream-of-the-crop personnel available for our brand activations.
We are always actively recruiting promoters so you can register here to join our pool of personnel Pan-Nigeria.
Contact us for your next general event staffing to specialty talent, we have got an experienced pool for you to choose from.