Box office tracking is so central to the way filmmakers think about movies that it has become hard for anyone to talk about the quality of a film without making its box office haul a significant part of the conversation. On the weekend of March 25 to 27, 2022, The Batman recorded the highest box office revenue in Nigeria, reaching almost 11.2 million Nigerian naira (NGN). A simple Lie, a Nollywood production, followed in the ranking with over 9.8 million NGN.
On movie marketing in Nollywood
The issue of marketing agencies’ lack of interest or involvement in films is an exciting topic. Our research has shown that most movie producers are tasked with elaborating marketing strategies beyond their core expertise. In the course of their raising funding, some investors will ask if there is an existing audience for the proposed movie and how they plan to win them over at the box office.
Today’s marketing landscape heavily relies on innovation to achieve a competitive advantage. As business leaders, we must constantly look for new innovative ways because you can’t solve many problems with old solutions. This course teaches you how to think like an entrepreneur and provides you with the models, tools, and frameworks to further develop your business or idea.