FIFA World Cup
2018 Coca Cola Trophy Tour
- Coca Cola Nigeria
- January - March 2020
- Strategy, Idea and Concept
- UX, Design and Technology
- Video Production and Content
- Mobile App Development
- Social Media & Performance Marketing
In 2018 Coca-Cola leveraged the brand association with FIFA World Cup, to further recruit and build brand love & affinity. This association launched the FIFA World Cup™ Trophy Tour inviting fans around the world to get #ReadyFor the highly anticipated 2018 FIFA World Cup™ by giving them the once-in-a-lifetime opportunity to get up close to the popular world cup Trophy
The FIFA World Cup™ Trophy Tour by Coca-Cola visited 91 cities, across 51 countries and six continents including NIGERIA (Lagos & Abuja), giving thousands of fans the chance to experience football’s most coveted prize.
Agency was briefed to create and manage the entire 2-day trophy tour experience in Nigeria but specifically in Abuja.
- Trophy Arrival Ceremony
- Presidential Viewing
- Press Conference
- VIP Dinner Viewing
- Fans Viewing Experience & Concert
"We Deliver Creative Solutions and Results That Grow Brands"
Building the concept
Members of the team executed the Abuja leg of the 2018 FIFA World Cup™ Trophy Tour by Coca-Cola for Townceriers Limited, with an airport viewing at the Nnamdi Azikiwe International Airport, a VIP event at the Transcorp Hilton Hotel, Abuja and a consumer event at the Old Parade Ground, targeted at thousands of football fans.
The World Cup trophy was graciously presented to the President Muhammadu Buhari by retired French international footballer, Christian Karembeu at the Aso Rock Presidential Villa, with another VIP event at the Transcorp Hilton Hotel, Abuja hosted by the Vice President, Yemi Osibanjo and other sport, diplomatic and corporate dignitaries.
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