Movie Marketing Project
- Rightangle Productions
and Theatron Media
- January - July 2015
- Strategy, Idea and Concept
- Movie website and graphic designs
- Press releases (popular press and magazines)
- Press junket
- Radio and social media campaigns
- Experiential audience engagement at cinemas
As part of Rightangle Productions Limited and Theatron Media Inc., Canada’s social responsibility programme, they conceptualised a private sector-driven initiative aimed at identifying and producing distinct, legacy stories on Nigeria, and telling them in the most vibrant, attractive, and professional style to gain international goodwill for the nation.
We were engaged to promote and bring in audiences for the movie when it finally hit the cinemas. Our task included the promotional strategy through a variety of media outlets, including Radio, and social media campaigns, the physical press junket, press releases to newspapers and magazines, the Internet, and experiential audience engagement at cinemas.
Building the concept
“Oloibiri” is an action thriller mirroring fear, dread, international exploitation, and governmental responsibility culminating in the unseen benefits of desperate hope.
Our execution approach broke the campaign into three phases; Teaser, the Reveal, and the Final movie release through the premiere. This was built on distributing the valuable, relevant, and consistent content of the movie through ingenious use of relevant media channels to attract a clearly defined audience with the objective of driving the said audience to the cinemas.
Being our first foray into movie marketing, the project was a learning process for us. This was the early days of social media marketing. We developed an exciting strategy where the experiential engagement fed the social media campaigns to create awareness and interest in the movie. Unfortunately, the film did not make it to the cinema but is now available on Netflix six years later.